Provide attractive marketing material for the Saudi Arabian Equestrian Federation to present at the Kentucky Derby.
Through proper planning, books, posters, flyers, badges, calendars, and itineraries were produced and shipped over to the Derby. Overcoming time was a challenge as there was just two months to have the items wrapped in plastic and placed on skids to be shipped by air freight. Immediate Enterprises worked on multiple designs for all the requested materials from the very beginning in order to have several options to choose from during our first meeting on design notes and with several options to choose from, the project owner had chosen an approved design for each item.
After designs were approved, the remaining pages (over 50) had to be filled with content, badges had to be colour coded for each member according to their level of involvement in the event. After final approval on all digital designs was gained, the team quickly went to the print shop and had to coordinate with more than one print shop, each tasked to handle a different item in order to receive all the goods in a timely matter.
Combining the shipments, wrapping them in plastic to ensure they wouldn’t have creases or be covered in dust before they arrived at their end location was overcome by hiring professional packers and then placing all the items in cardboard boxes for added security and then finally a skid to load onboard the airfreight.